Focussing on the topic "Welcome to Mainstream - Assuming Responsibility Jointly", the 2nd Organic Marketing Days took place at Castle Kirchberg in Kirchberg an der Jagst (Germany) on 19 - 20 November. Marketing experts from the fields of agricultural production, processing, trade, consulting and consumer advocacy came together to discuss the latest developments on the organic market. At a lunch discussion Ecozept presented the results of a strategy analysis of the organic specialized retail in Germany, Belgium, France and Italy. The study was commissioned by Natexbio - the association of French organic processing and specialized retail companies. The poster presentation identified recommendations for a successful positioning of the organic specialized retail in the future. The poster can be downloaded here.
Poster presentation: The specialized organic retail of tomorrow? Strategy analysis of the specialized organic food retail in Germany, Belgium and Italy. 2nd Organic Marketing Days, 2019 (poster language: German)