Focussing on the topic "Welcome to Mainstream - Assuming Responsibility Jointly", the 2nd Organic Marketing Days took place at Castle Kirchberg in Kirchberg an der Jagst (Germany) on 19 - 20 November. Marketing experts from the fields of agricultural production, processing, trade, consulting and consumer advocacy came together to discuss the latest developments on the organic market.
Innovation in short food supply chains: that’s what we have developed in our project in the French town of Buzançais. The solution of automated and refrigerated lockers gives a 24-hour access to fresh local products that can be ordered in advance. Thus, we have provided new consumption opportunities for consumers who cannnot buy local products on the farmers’ market because they’re working during it’s opening hours.
In western France, next to the city of Rennes, we have been working in a water protection scheme to promote resource-friendly agriculture. Our solution: build up new supply chains with regional actors, that allow higher value added whilst generating higher revenues. Well, that’s more or less what we do in all of our resource protection projects.
In Switzerland, in the wealthy but heterogenous region of the Geneva Lake, local products hardly ever found their way into public catering. The political ambition of the cantons government was, though, to have a maximum of local products on pupils’ and students’ plates in public catering. The Ecozept team was called in to put up a strategy on how to match local supply and public demand.
Clearly yes ! In the past, some doubted whether the EU food quality labels (protected designation of origin, protected geographical indication, organic) are really more sustainable than standard food products. The H2020 project “strenght2food” gives a clear answer : yes, these quality labels indicate sustainable food indeed!
ECOZEPT at the Wissenschaftstagung Ökologischer Landbau 2019: Presentation and abstract on the strategy analysis of the specialised organic retail now available for download
From March 5 to 8, 2019 the Wissenschaftstagung Ökologischer Landbau (German Conference on Organic Agriculture) took place in Kassel and was a huge success. For three days, over 500 participants discussed the current challenges of organic agriculture and how these can be solved in an innovative way.
Wissenschaftstagung Ökologischer Landbau 2019: Presentation on the "Strategy analysis of the German organic food retail"
This year's Wissenschaftstagung Ökologischer Landbau (German Conference on Organic Agriculture) will take place from March 5 to 8, 2019 in Kassel on the Campus Center. The leading topic of the conference is "Innovative thinking for a sustainable agriculture and food industry".
Ecozept at the Biofach 2019: Speeches about "Organic stores as obsolete model?"and "The Future of Direct Marketing"
This year Ecozept will again be present at the Biofach with two pioneering topics.
Ecozept is participating this week in the international congress on circular economy in the agro-food sector, In Beijing: UpCycling Agricultural Residues into Bio-Products (in the framework of NOAW - a Horizon 2020 project). We share experiences on sustainable agriculture and food waste management with a network of stakeholders. The challenges are enormous. For instance, China is raising half of all the domestic pigs in the world.
The town of Royan at the French Atlantic coast want to push regional and organic products. Ecozept brought together farmers and growers, linked them up with processors and logisticians : new possibilities for marketing high quality products into regional public catering.
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