The study on innovative forms of direct marketing carried out by Ecozept and mareg (markt & regio) is now freely available under Organic Eprints: https://orgprints.org/37311/ : "New and innovative direct selling concepts for agricultural products – state of the art, best-practice examples and analysis of consumer expectations and recommendations for stakeholders".
Biofach 2020 has been a great success. Ecozept has provided impulses on several future-oriented topics at the Biofach Congress regarding sustainable packaging, unpacked products and innovative direct marketing. All presentations of the Biofach Congress can now be downloaded here: https://www.ecozept.de/studien (German download section)
ECOZEPT will be represented again this year at Biofach with several trendsetting topics.
More than 100 participants have so far participated in the 6 Round Tables on “Agriculture in the city of Munich”. During the Round Tables, topics such as agriculture and nature conservation, landscape management, development of organic agriculture and organic food in public catering were discussed with participants from all concerned sectors: agriculture, processing, catering and canteens, authorities, nature conservation organizations etc.
What promotes farmers' participation in the agri-environmental programs? How can the introduction of agro-ecological practices in agriculture be supported?
Ecozept and the Research Institute of Organic Agriculture (FiBL Projekte GmbH) get to the bottom of this question in the latest issue of the German trade journal Ökologie und Landbau (Ecology and Farming). You can download the current journal article here.
Success factors of the organic specialized retail in Europe – Ecozept at Bio-beurs on January 22nd in Zwolle, NL
On January 22nd and 23rd, the Dutch organic sector will meet in Zwolle, Netherlands. At Bio-beurs, Ecozept will present its results of a strategy analysis on the organic specialized retail in France, Germany, Belgium and Italy. The presentation is part of a discussion panel on the development of the organic specialized retail in France and its success factors titled “Biowinkels zijn booming in Frankrijk: wat is hun geheim?”.
For 9 years now, Ecozept has been supporting farmers in the Munich Green Belt on behalf of the City of Munich in marketing their products. 3 years ago, the term "Münchner Grüngürtel" was protected by copyright. It gives consumers security about the regional origin of their food from the city of Munich or the neighbouring communities. At the moment, already 19 farmers (including horticulturists and beekeepers) have registered as trademark users.
Focussing on the topic "Welcome to Mainstream - Assuming Responsibility Jointly", the 2nd Organic Marketing Days took place at Castle Kirchberg in Kirchberg an der Jagst (Germany) on 19 - 20 November. Marketing experts from the fields of agricultural production, processing, trade, consulting and consumer advocacy came together to discuss the latest developments on the organic market.
Innovation in short food supply chains: that’s what we have developed in our project in the French town of Buzançais. The solution of automated and refrigerated lockers gives a 24-hour access to fresh local products that can be ordered in advance. Thus, we have provided new consumption opportunities for consumers who cannnot buy local products on the farmers’ market because they’re working during it’s opening hours.
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