Focussing on the topic "Welcome to Mainstream - Assuming Responsibility Jointly", the 2nd Organic Marketing Days took place at Castle Kirchberg in Kirchberg an der Jagst (Germany) on 19 - 20 November. Marketing experts from the fields of agricultural production, processing, trade, consulting and consumer advocacy came together to discuss the latest developments on the organic market.
Innovation in short food supply chains: that’s what we have developed in our project in the French town of Buzançais. The solution of automated and refrigerated lockers gives a 24-hour access to fresh local products that can be ordered in advance.
In western France, next to the city of Rennes, we have been working in a water protection scheme to promote resource-friendly agriculture. Our solution: build up new supply chains with regional actors, that allow higher value added whilst generating higher revenues. Well, that’s more or less what we do in all of our resource protection projects.
In Switzerland, in the wealthy but heterogenous region of the Geneva Lake, local products hardly ever found their way into public catering. The political ambition of the cantons government was, though, to have a maximum of local products on pupils’ and students’ plates in public catering. The Ecozept team was called in to put up a strategy on how to match local supply and public demand.
Clearly yes ! In the past, some doubted whether the EU food quality labels (protected designation of origin, protected geographical indication, organic) are really more sustainable than standard food products. The H2020 project “strenght2food” gives a clear answer : yes, these quality labels indicate sustainable food indeed!