Organic rice from Autour du riz in organic retail

In 2016 and 2017, Ecozept assisted the French company "Autour du Riz" (organic rice products, in the strategic marketing positioning of the brand in export markets. In this context, ECOZEPT realized store checks, expert interviews and a market analysis. This information was used for subsequent practical consultation in the areas of communication and marketing mix. The product is now listed in the specialized retail.